This is how a lot of our clients come to us - confused and overwhelmed by their website. They've watched several tutorials on "How to Build a Website," and although their site has worked for a couple of months to a year, they aren't seeing the traffic they hoped for. Or, viewers aren't staying very long once they are on the site.
Sounds stressful, huh? Well, it's not entirely. If you're experiencing low traffic, high bounce-rates(this will be explained later in this post), and low conversion rates despite tons of time and effort put into your site - we're about to help you.
This is one of the most prevalent issues we see when redesigning client sites and it's the one thing that can single-handedly make or break your site.
When you first start a blog you're trying to create awareness around what you do and why you do it. So, in effort to help with that awareness, we either:
1.) Share too much information
2.) Not share enough information.
Yes, website copy is important for SEO purposes, but too much copy or not enough can hurt your SEO. Website copy is a delicate but feasible balance.
How too much copy effects User Experience:
How too much copy effects your website analytics:
Have you ever visited a website and you're quickly bombarded with a newsletter popup, pinterest follow popup, and messaging popup all at the same time?
In an age where email marketing and social media is becoming increasingly essential to a business, popups are becoming a popular tool to capture those emails and so much more. Studies have shown that popups convert higher than any other form of sign-up, however, poor management of those popups can negatively impact the User Experience. Poor popup management can also lead to less engagement and higher bounce rates.
How popups effect User Experience:
"Read our blog!" "Sign up for our newsletter!" "Subscribe to our YouTube!" "Click this!" "Click that!"
Have you ever looked in your closet full of clothes and thought, "I have nothing to wear?" This is called the decision fatigue trap and it triggers analysis paralysis - it happens when you have too many options to pick from. Having too many calls-to-action is the same - you confuse your audience by asking too much from them.
How too many CTA's effect User Experience:
Having too many categories doesn't just effect your viewer, it effects the person behind the blog. You might have too many categories if:
1.) You're having a difficult time deciding on post ideas. This could mean that your ideas are filtering through too many categories, making it difficult for you to do what you set out to do - blog.
2.) You're worried about alienating viewers who like reading about certain topics. We all know we can't please everyone, and your blog shouldn't be any different. Write about what you're most passionate about, what you have a lot of knowledge on, what resonates most with your readers, and don't feel the need to add more to that.
3.) You can't keep up with the workload. This could mean you're trying to do too much.
4.) You can't clearly explain what you write about. This could mean that you're writing about too many different topics that don't all fit under one cohesive umbrella.
How too many blog categories effect User Experience:
You can have a beautiful website that's aesthetically not-so-pleasing because of poor ad placement. Ads should be placed in specific areas that make sense, not in the middle of a text block in your bio.
In 2018, mobile users surpassed desktop users by 60%. "Mobile-Friendly" is something you hear a lot, yet, you'd be surprised to know how many sites are not mobile-friendly.
How mobile-unfriendliness effects User Experience:
If you're using WordPress, you're familiar with plugins. There is such thing as too many plugins.
How too many plugins effect User Experience:
This should be the first thing you do for your site if you're using WordPress. Wordpress gets a bad reputation for being "easy to hack", when really, it's the misuse of the platform that opens the door to hackers.