MNL explores and writes about issues that many nurse moms are faced with and helps find solutions to help them take better care of themselves.
Mother Nurse Love helps RN moms all over the world find solutions to work/life balance. She helps shed light on some of the issues many nurses face on a daily basis while also balancing family life. Her blog serves as a resource for nurse moms wanting insight on heath, nutrition, work/life balance, career, and motherhood.
Sarah had an existing site that had a good layout but needed more visuals to personify the brand. Since her site had been running for a couple of years already, the challenge was to make sure every page was customized with her branding. This also meant condensing some content that was outdated and didn't serve her brand anymore. In the process of putting her site together we ran into a server issue where her site ran slower than usual - to fix this we installed cache plugins, condensed photo sizes, and transferred her site to another server that increased her website load speed substantially.
We utilized both personal and stock photos to help tell more of the brand story. We branded her site with her new brand colors and fonts, making it a cohesive design across the board. Sarah had several articles that had been published recently, so we allowed her hard work and expertise shine by making those links accessible on the front page. We integrated email marketing with customized email opt-in designs. All in all we wanted her site redesign to showcase her professionalism, expertise, new brand, and warm personality.