The Colour Cloud is our digital design magazine under the umbrella of Inscape Designs. Over the past couple of years we've been complimented MOST on our color palette creations. That coupled with our passion for color inspired us to create this project. The Colour Cloud serves as an inspiration for color professionals, color enthusiasts, or anyone in need of color inspiration.
Currently, there aren't many color blogs out there, but the ones that are existing have strong influence within the design industry. It was imperative that our brand and website stood out in a unique way. We also wanted our brand to be timeless and simple so our color palettes and design inspiration took center stage.
In order to stand out, we first started with the name. Since we have lofty dreams and goals for this brand, it was imperative that we secured the name on a dot come url, all social platforms, and trademark.
Since our website would serve as a resource for color and design inspiration and house all of our creations, we wanted to find a name that signified a "host" or "library" of colors. Then it came to us! In our digital age, "cloud" means "resource made available to users on demand via the Internet". It was PERFECT and exemplified everything our brand would be. Although we weren't able to secure our first choice of thecolorcloud(dot)com, we opted for the British English spin on color and are secretly more in love with this way of spelling colour.
We wanted the website experience to feel like that of flipping through a magazine. We used New York City and Vogue Magazine as reference points for design inspiration.